£161,000At age 65
Start at 25
£15/week invested from age 25.
Building family wealth together
Start Early.Finish Wealthy.
Build your kids' financial future together.
Amplifi brings parents, grandparents, family and friends together to invest for a child's future.
Start early. Invest regularly. Share the contributions. Let time do the rest.
Birth£15/week
Age 25£50,000
Age 65£923,000
Why time matters
Why do we wait until our first pay cheque to start investing?
By then, we've already given up the biggest advantage anyone can have — time for investments to compound.
The same £15 a week, invested from birth rather than from age 25, creates a completely different outcome.
The earlier you start, the harder time works for you.
£923,000At age 65
Start at birth
£15/week invested from birth.
Illustrative 7% annual growth. Figures assume £15 per week, converted to £65 per month and invested at the end of each month through to age 65. They exclude fees, tax, inflation and withdrawals. Actual returns will vary and may be lower or negative. Capital is at risk.
The 50 by 25 Challenge
£50k by 25.
Every family can make a start.
Amplifi believes £50,000 by 25 is a meaningful target to aim for. Achieving it could put your child among the top 10% of their generation by investible assets.
We know £50,000 sounds like a lot. But start early, share the contributions across your family and network, and give those investments time to grow — and the target may be more achievable than it first appears.
Every family is different. Some can contribute more, others less. This isn't a competition — it's about doing what you can, with the people who care, to give the next generation a stronger financial start.
Source: FCA Financial Lives 2024. In the FCA’s weighted survey data, 7% of UK adults aged 25–34 reported £50,000 or more in investible assets. “Top 10%” is a directional age-group comparison based on savings and investments, not income or total wealth. £50k by 25 is an illustrative challenge, not a guaranteed outcome.
See what your family could build together.
Do what you can. Focus everyone around one goal. Coordinate the contributions. Let time do the heavy lifting.
£0£20/week
£0£15/week
£0£1,000/year
Birth18 years
Together£50,376projected at age 25
Target: £50,000On a path to £50k ✓
Core / ParentsFamily / NetworkOccasions
Who builds the Future Fund?
Family contributions go in. Time and investment growth do the rest.
Parents£9,100
Network£5,200
Occasions£5,000
Investment growth£31,076
Illustrative projection assuming 7% effective annual growth, converted to a monthly rate, with contributions invested at the end of each month through to age 25. Fees, tax, inflation and withdrawals are excluded. Actual returns may be lower or negative. Capital is at risk.
The future of Amplifi
We're building a financial operating system for families.
At the cornerstone is our belief in the power of the asset economy — and the importance of owning assets as early as possible to build a strong, resilient financial foundation.
Start Early. Finish Wealthy.
Future products and benefits will be introduced over time and remain subject to development, eligibility and final terms.
Founding Platinum
Join now. Invite others. Help shape what comes next.
Amplifi is on a mission to help families own assets sooner, create stronger routes to homeownership and build a legacy for the next generation.
Founding Platinum membership is limited to 1,000 families. The first 500 are Original Founding Members and can join directly. Once those places are allocated, the remaining 500 places are invitation-only. Original members may invite other families while places remain; there is no fixed per-member invitation allocation.
Founding members will be the first to benefit as Amplifi grows — with priority access to new products and benefits, preferential pricing and an exclusive welcome pack when we officially launch.
Start Early. Finish Wealthy.
Join Amplifi and become a Founding Member.
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You’re in.We’ll keep you updated as Amplifi moves towards launch.
See Amplifi in action
Amplifi is pre-launch and is not currently authorised or regulated by the Financial Conduct Authority. Amplifi does not currently open an investment account, accept or hold money, or make investments. Nothing on this website is financial advice. Investments can fall as well as rise, and capital is at risk.